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The U.S. Biochar Coalition is led by industry icons, subject matter experts, and a policy team uniquely skilled to advocate for biochar before Congress and Federal agencies.
Beyond our daily work supporting the growth of the biochar industry, we have extensive experience leading industry trade associations including:
Coalition policy work is led by the dynamic team who built the American Biogas Council’s Policy program from the ground up in 2011, taking the organization from 20 companies with no federal recognition or incentives, to more than 400 companies and hundreds of millions of dollars in federal incentives, to create $68 Billion worth of economic value in 12 years.
We could not be more thrilled to provide their guidance and industry building expertise to the biochar industry.
SMART Policy Group manages the USBC's Association functions. SPG has decades of experience guiding trade associations through all phases of growth, responsibly.
Mayo Ryan, AFM, is Co-Founder & CEO of Sitos Group, and USBC Chair.
Mayo is a regenerative agriculture, biochar & CDR expert & entrepreneur who brings extraordinary leadership experience, agribusiness expertise & strategic vision to the USBC Board of Directors.
Prior to co-founding The Sitos Group, Mayo served as General Manager of North
Mayo Ryan, AFM, is Co-Founder & CEO of Sitos Group, and USBC Chair.
Mayo is a regenerative agriculture, biochar & CDR expert & entrepreneur who brings extraordinary leadership experience, agribusiness expertise & strategic vision to the USBC Board of Directors.
Prior to co-founding The Sitos Group, Mayo served as General Manager of North State Hulling Cooperative, where he led construction of a $30M almond hulling facility.
Former Manager of Water Resources for Wonderful Orchards & General Manager of California Olive Ranch, Mayo is passionate about the essential role biochar has to play in safeguarding food security, supporting farmer resilience & building climate smart communities.
Mayo holds a BS in Political Science, an MBA in Agribusiness, is a California Ag Leadership graduate, and holds accreditation in farm management.
Karl Strahl is Vice President of Sales & Marketing at Oregon Biochar Solutions,, USBC Treasurer, snd Standards Committee Leader.
Karl is an industrial scale biochar production, quality, & application expert with vast knowledge of biochar characterization and performance metrics for agriculture, drought resilience, soil & water remediation,
Karl Strahl is Vice President of Sales & Marketing at Oregon Biochar Solutions,, USBC Treasurer, snd Standards Committee Leader.
Karl is an industrial scale biochar production, quality, & application expert with vast knowledge of biochar characterization and performance metrics for agriculture, drought resilience, soil & water remediation, among other uses.
Karl brings invaluable biochar field performance knowledge & a track record of success in high volume, high quality biochar marketing and sales that is unique in the industry.
Tom Marrero is co-owner and president at Wakefield Biochar and the Secretary of USBC.
Tom is an experienced entrepreneur with an impressive track record of leading advancements in renewables, environment, and climate industries. Skilled in commercialization, leadership, science, and public speaking he is a strong business development prof
Tom Marrero is co-owner and president at Wakefield Biochar and the Secretary of USBC.
Tom is an experienced entrepreneur with an impressive track record of leading advancements in renewables, environment, and climate industries. Skilled in commercialization, leadership, science, and public speaking he is a strong business development professional. Wakefield is a commercial grade biochar industry leader with USDA National Organics Program OMRI listed biochar products distributed at hundreds of locations in the U.S. through Home Depot Pro Centers, Lowes, Tractor Supply Co, Walmart, Meijer and Amazon.
Tom is an expert in design of biochar systems for remediating and stabilizing radioactive wastes and holds a Doctor of Philosophy (PhD) focused in Analytical Chemistry from University of Missouri-Columbia..
Will Hessert is the Co-Founder & CEO of BluSky Carbon and Membership and Engagement Chair of the USBC.
Will is a CDR expert with a lengthy entrepreneurial background. Catalyzed by the growing global need for carbon negative solutions, he co-founded BluSky has led the innovation of hybrid carbon removal and decarbonizations technologies. Hi
Will Hessert is the Co-Founder & CEO of BluSky Carbon and Membership and Engagement Chair of the USBC.
Will is a CDR expert with a lengthy entrepreneurial background. Catalyzed by the growing global need for carbon negative solutions, he co-founded BluSky has led the innovation of hybrid carbon removal and decarbonizations technologies. Him and his team have one major goal in mind: to remove billions of tonnes of CO2 from the atmosphere. Will is currently overseeing the deployment of multiple industrial biochar and CDR projects worldwide. He brings his engineering, operations and business expertise to the USBC Board of Directors
Mike Railey is Head of Carbon Removal Sourcing, Americas at Carbonfuture.
Mike works with dozens of biochar projects in the US and internationally, helping them get certified for durable carbon removal, track their biochar production and distribution, and sell their carbon credits to Carbonfuture’s growing network of CDR buyers.
Mike is hon
Mike Railey is Head of Carbon Removal Sourcing, Americas at Carbonfuture.
Mike works with dozens of biochar projects in the US and internationally, helping them get certified for durable carbon removal, track their biochar production and distribution, and sell their carbon credits to Carbonfuture’s growing network of CDR buyers.
Mike is honored to bring this experience, as well as expertise from over a decade working in climate tech, to the USBC Board of Directors.
Will Marquis is the Executive Vice President of PYREG, Inc. based in Portland, ME. He has a degree in Forestry from Colorado State University. After 30 years in financial services, Will joined PYREG in 2023 to build its US and Canada presence.
PYREG is a leading manufacturer of carbonization equipment with 60+ systems in operation around
Will Marquis is the Executive Vice President of PYREG, Inc. based in Portland, ME. He has a degree in Forestry from Colorado State University. After 30 years in financial services, Will joined PYREG in 2023 to build its US and Canada presence.
PYREG is a leading manufacturer of carbonization equipment with 60+ systems in operation around the world including 9 processing sewage sludge. PYREG has been in business since 2009 with equipment determined to be Net Zero and with a TRL 9 (the highest technological readiness level- ready for current deployment).
PYREG systems are known for their autothermal process (which reduces input costs), extensive safety protocols and significant computerization allowing for very low OPEX costs. PYREG units can be monitored anywhere in the world that an internet connection is available.
Maureen Walsh is Policy Director at the U.S. Biochar Coalition and Co-Founder & Partner at SMART Policy Group.
Maureen brings over two decades of legislative, regulatory, and government relations expertise. Her creative, proactive approach to advocacy has generated many critical wins for emerging climate tech industries, including biogas,
Maureen Walsh is Policy Director at the U.S. Biochar Coalition and Co-Founder & Partner at SMART Policy Group.
Maureen brings over two decades of legislative, regulatory, and government relations expertise. Her creative, proactive approach to advocacy has generated many critical wins for emerging climate tech industries, including biogas, compost, and advanced recycling.
Maureen has served as lobbyist for the American Biogas Council for the last 12 years, successfully navigating regulatory hurdles, raising the profile of biogas, and obtaining hundreds of millions of dollars of incentives for the industry. Her record of achievement growing nascent climate tech industries in the U.S. through policy and industry organization is second to none.
Carrie Annand is Policy Director at the U.S. Biochar Coalition and Co-Founder and Partner at SMART Policy Group.
Carrie is a biomass policy subject matter expert, with unparalleled legislative, regulatory, and industry knowledge and extensive government & private sector relationships.
She has served as lobbyist for the Biomass Power Assoc
Carrie Annand is Policy Director at the U.S. Biochar Coalition and Co-Founder and Partner at SMART Policy Group.
Carrie is a biomass policy subject matter expert, with unparalleled legislative, regulatory, and industry knowledge and extensive government & private sector relationships.
She has served as lobbyist for the Biomass Power Association for the last 9 years and has built, run, and achieved tremendous success for numerous industry coalitions and associations including the Renewable Fuel Standard Coalition, the Baseload Power Coalition, and the Circular Economy Coalition, among others.
Sean Trambley is Policy & Communications Director at the U.S. Biochar Coalition and a Senior Director at SMART Policy Group.
Sean brings a decade of expertise in strategic communications, public affairs, media relations, and crisis management across the private and public sectors.
Sean has cultivated strong relationships with reporters, p
Sean Trambley is Policy & Communications Director at the U.S. Biochar Coalition and a Senior Director at SMART Policy Group.
Sean brings a decade of expertise in strategic communications, public affairs, media relations, and crisis management across the private and public sectors.
Sean has cultivated strong relationships with reporters, producers, and columnists in markets from coast to coast focused on a variety of issues including government, housing, environment, energy, telecom, and campaigns.
Deirdre Seling is Communications & Marketing Manager at the U.S. Biochar Coalition (USBC) and Manager at SMART Policy Group (SPG).
Deirdre comes to USBC & SPG with a B.A. in Political Science and a blend of skills in communication, design, and policy. Her experience includes social media management across platforms, and she has experienc
Deirdre Seling is Communications & Marketing Manager at the U.S. Biochar Coalition (USBC) and Manager at SMART Policy Group (SPG).
Deirdre comes to USBC & SPG with a B.A. in Political Science and a blend of skills in communication, design, and policy. Her experience includes social media management across platforms, and she has experience with graphic design for professional materials.
Deirdre knows advocacy related to sustainability, bioenergy, and circular economy, bringing creativity and a thoughtful approach to these important topics.
Rebecca Pselos has over a decade of experience in federal acquisitions and procurement reform. In addition to being a Senior Advisor to SMART Policy Group, she is the President of Kite Tail Strategy, LLC. Kite Tail Strategy specializes in integrating federal contracting consulting and government relations services to help clients captur
Rebecca Pselos has over a decade of experience in federal acquisitions and procurement reform. In addition to being a Senior Advisor to SMART Policy Group, she is the President of Kite Tail Strategy, LLC. Kite Tail Strategy specializes in integrating federal contracting consulting and government relations services to help clients capture contracting opportunities.
Previously, she was Deputy Associate Administrator for Congressional and Intergovernmental Affairs at GSA, overseeing legislative strategy for the agency’s $70 billion procurement operations. She played a key role in shaping federal procurement and technology modernization laws, including FedRAMP and supply chain risk management.
Rebecca began her career at GAO, identifying procurement efficiencies that could save up to $12 billion and advising Congress on defense and homeland security acquisitions. She later assessed NASA procurements as a senior analyst with the agency’s OIG, auditing service contracts and facility use.
Markus Videnieks, a strategic advisor at SMART Policy Group, has over 20 years of experience in public policy and communications. He helps clients navigate legislative and regulatory challenges, from securing Congressional appropriations to addressing complex agency rules.
Specializing in renewable energy, he has guided clients through r
Markus Videnieks, a strategic advisor at SMART Policy Group, has over 20 years of experience in public policy and communications. He helps clients navigate legislative and regulatory challenges, from securing Congressional appropriations to addressing complex agency rules.
Specializing in renewable energy, he has guided clients through rulemakings and legislation on converting organic matter into energy. He has also led national advocacy campaigns in transportation policy, including safety and environmental issues. Previously, Markus spent a decade at a top lobbying firm, securing legislative wins in transportation, energy, education, and municipal policy.
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